How HTML Can Affect Email Deliverability
A common misconception about email marketing is that it is filtered because it has words like “free” in the message body or subject line. However, that word alone is not guaranteed to stop email delivery. There are specific combinations of content that contribute to email delivery failure. In fact, your subscriber’s ISP could be the cause of your email delivery problems. It could be hindering email message delivery for infractions that you hardly ever consider.
Using incorrect or outdated HTML code is a big problem when it comes to email delivery. This is way many of the major email domains such as AOL or MSN/Hotmail are either blocked or sent directly to the junk folder. If you think this is not something that you have to worry about, think again. It is estimated that close to 100% of all HTML email delivery does not comply with the standards of the World Wide Web Consortium.
At least 20% of emails are ineffective due to HTML errors and blocked images. Almost 30% of email delivery errors come from messages with relevant copy, but no working links. This is why 12% of the largest retailers online offer their email newsletters in text-only format to ensure email delivery.
Since every ISP handles email messages in a different way, another may stop messages that make it past one filter. Remember to keep you subject lines relevant and avoid terms that may trigger spam filters.
If you would like to find out more ways to increase email deliverability, visit more related entries at WaysToGetNoticed.com today.
