Ways To Get Noticed Online

Email Marketing Advice for Small Business

How HTML Can Affect Email Deliverability

A common misconception about email marketing is that it is filtered because it has words like “free” in the message body or subject line. However, that word alone is not guaranteed to stop email delivery. There are specific combinations of content that contribute to email delivery failure. In fact, your subscriber’s ISP could be the cause of your email delivery problems. It could be hindering email message delivery for infractions that you hardly ever consider.

Using incorrect or outdated HTML code is a big problem when it comes to email delivery. This is way many of the major email domains such as AOL or MSN/Hotmail are either blocked or sent directly to the junk folder. If you think this is not something that you have to worry about, think again. It is estimated that close to 100% of all HTML email delivery does not comply with the standards of the World Wide Web Consortium.

At least 20% of emails are ineffective due to HTML errors and blocked images. Almost 30% of email delivery errors come from messages with relevant copy, but no working links. This is why 12% of the largest retailers online offer their email newsletters in text-only format to ensure email delivery.

Since every ISP handles email messages in a different way, another may stop messages that make it past one filter. Remember to keep you subject lines relevant and avoid terms that may trigger spam filters.

If you would like to find out more ways to increase email deliverability, visit more related entries at WaysToGetNoticed.com today.

Email Marketing for Holiday Sales

Holiday shopping is set to increase this year by an astonishing 4%, it is time to evaluate your email marketing campaign to ensure you are ready to take your own piece of the action.

You can put together creative email marketing campaigns that will effectively drive holiday shoppers to your business this season. Here are a few ways to make your bottom line a little warmer this holiday season:

Start you targeting email campaigns early. Begin compiling your holiday email marketing idea between Halloween and Thanksgiving. People tend to start on their holiday wish lists as soon as the weather turns cold.

Do not overdo it. Avoid sending email marketing newsletters and advertisements too often. If someone on your subscribers list thinks they are getting too much, they will usually either unsubscribe or send you messages to the Spam folder.

Gift certificates and gift cards are always a good idea. About 10% of holiday spending is done on gift cards and gift certificates, which are not as likely to be returned as other gifts.

Cash in on last-minute shoppers. Giving late-shoppers something to put under the tree this holiday season, you could be making money up to the very end of the season. Even if you cannot get the product itself to the customer in time, you can provide a printable certificate or voucher that the customer can access immediately.

Get into the spirit of the season. Select a charity and donate a percentage of you profits to it. Let you subscribers know how much you donate, measure your donation as sales go up and create an email newsletter to inform your customers of your total donation.

With the many subscribers to your business email marketing newsletter, you are sure to find an abundance of amazing ideas that will appeal to them all and promote your business this holiday season.

For more great holiday email marketing ideas, visit WaysToGetNoticed.com today.

Expert Tips for Email Newsletters

Customers who subscribe to email newsletters are responsible for the generation of almost 35% of sales. More than 60% of email marketers claim that one of their best online email marketing plans is the use of email marketing newsletters. Overall, 30% of businesses use email newsletters as a primary form of communication with their customers and prospects.

If you are ready to learn about email marketing newsletters and how you can make yours even better, you will find that there are several resources available to you.

Email Marketing Reports is a website that is run by Mark Browlow, who does a superb job of putting hundreds of marketing sources together in one convenient location. The email newsletters that he selects are significant in strength. [Read the rest of this entry...]