Most online vendors have all received an email newsletter at one point or another about email marketing and shopping for last minute gift ideas. The authors of these email marketing newsletters are hoping that the vendors from which they buy their products will come up with some great ideas over the next week or so that they can pass on to their customers. Last minute shoppers need help finding the ideal present at a rapid pace. Online retailers should be prepared to take full advantage of such an opportunity.

Although, this is a technique used most often by marketers who are able to conduct advanced targeting email campaigns, the idea is also relevant to small business owners as well. This is a marketing idea that will work no matter who you are as long as you have something valuable to offer your customers.

The average rate of click-through email is somewhere around 11% and the average order conversion rate is at least 6%. The majority of marketers send some type of email to their customers at least once every week, this is especially important during the holiday seasons when customers are doing a lot of online shopping.

When you are creating an email marketing newsletter that is aimed at last minute shoppers, it is important to become as familiar with your target customers. Email newsletters that are customized to suit customer behavior, such as last minute shoppers or purchase data such as holiday gift ideas is utilized by less than 30% of online retailers.

It is never too late to create an effective targeting email campaign. Take advantage of the holiday season this year by helping your customers find great ideas for those last minute gifts.

For more ideas on email marketing during the holidays, read this great article.