An astonishing 60% of online businesses are not in good practice of sending a welcome letter to each person that joins their email list. This is not effective emailing campaign manaement. Close to one third of businesses fail to send any kind of email to new members on their subscriber lists within the first thirty days.

In addition, 75% of businesses that collect information besides just email addresses when customers sign up for their opt in email service fail to use such information to customize and personalize their marketing emails and welcome letters. Just over 70% of businesses interviewed in a recent study said that they make an effort to send welcome letters to new customers to confirm registration.

Importance Of The Email Marketing Welcome Email

The welcome letter that you send to new subscribers on your business mailing list for your targeting email campaigns, may very well have a better chance of being read than any other marketing emails that you send. Studies indicate that welcome letters have a substantially higher opening rate than usual emails. Therefore, confirming that email advertising is one of the best forms of marketing as long as you do it correctly.

In a recent experiment, an email marketing firm signed up for a series of email lists to see how many of the companies would send a welcome letter and take full advantage of the all important first email. Surprisingly, within three days they had only received welcome letters from 55% of the companies at which they registered. Of that 55%, only 36% featured content that extended to include information other than a simple welcome to the program.

That means that 45% of these companies totally missed a vital marketing opportunity and 64% of those who took some initial action failed to use the opportunity to its fullest potential.

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