Problems of appointment-centered businesses
Does your business suffer from any of these problems?
• Missed Appointments: many reports indicate that between 25-40% of scheduled appointments are never realized. The opportunity cost of even one “no-show” seriously hinders the profitability of the business owner.
• Infrequent or Client Delay in Making Appointments: many owners fail to offer a compelling reminder or “sense of urgency” to schedule now.
• Low to no referral activity: the greatest source of new business undoubtedly comes from the “warm market” or referrals from existing customers. However, very few owners have a system that actively encourages and rewards referral activity.
• Lack of Time: ensuring that vital business functions such as marketing are competently fulfilled requires much time in either hiring right and administering, or learning the necessary functions oneself.
• Client Retention and Expectations: in a world where clients and prospects can instantly compare, research and purchase at the click of a mouse, business practitioners must not only provide the latest conveniences but also capitalize on the latest and best marketing tactics to seamlessly create purchasing opportunities, or lose them to competitors.
A Major Cause – focus on lead systems not appointments: Established and larger businesses typically search for solutions to process improvement in various business units with a very small attention to appointment-centered functionality. Although stand-alone systems with respect to website, database management, accounting, sales and marketing usually work nicely for these businesses, they do not meet the needs of the appointment-centered business practitioner; where these functions need to be administered by principally one person. Despite the rise in web 2.0 technology, very few applications have been created with the independent owner in mind.
A Promising Solution – focus on appointment generation and aggregation of vital business functions in a turn-key format: Through proprietary technology and a seamless integration of all vital business functions on a single platform, SNIRK has overcome the major problems in the operations of an appointment-centered, independent business. The Company has created a turn-key system that addresses the problems of appointments, referrals, limited time and client expectations, all while driving additional revenue for the appointment-centered business owner.

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