Appointment Marketing encourages an increase in overall yearly appointment numbers. This is true because the average client generally delays the recurring appointment; the client is unaware of the time that has elapsed since the previous appointment and will go in when they “feel” like another appointment is due. With SNIRK, a subscriber is able to send current clients suggested appointments based on days since their last visit, coupons or promotions that may drive an extra appointment from every client throughout the year. For example, instead of visiting a salon 8 times that year, a woman may visit 9 times and spend an extra $100. With a client base of 100 clients, this brings in an extra $10,000 of revenue for the business just by simply using the system.

The Company’s appointment reminder and scheduling system helps the business increase its kept appointments. It has been shown that appointment reminders received via text and email messaging can reduce “no-shows” by over 75%. Eliminating just one “no-show” per month, for the average user, will more than pay for the cost of the service. However, with missed appointment percentages ranging from 25-40% for the industry, the SNIRK appointment reminder system can help ensure an additional 10 appointments per month, per subscriber on average.

SNIRK’s customizable website provides a turn-key, client-facing scheduling solution complete with online payment processing integration. The site showcases the business as a technology-leader and provides a great benefit to its clients by providing the flexibility of scheduling when and where she wants.