A common misconception about email marketing is that it is filtered because it has words like “free” in the message body or subject line. However, that word alone is not guaranteed to stop email delivery. There are specific combinations of content that contribute to email delivery failure. In fact, your subscriber’s ISP could be the [...]
Holiday shopping is set to increase this year by an astonishing 4%, it is time to evaluate your email marketing campaign to ensure you are ready to take your own piece of the action.
You can put together creative email marketing campaigns that will effectively drive holiday shoppers to your business this season. Here are a [...]
More than 20% of internet users admit to clicking the “report as spam” button and sending messages that may not technically qualify as spam directly to the junk folder.
Almost 40% of email users admit that they click on the “report as spam” button either “often” or “very often”. Over 25% of users say that they [...]
