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Entries for the ‘Email marketing’ Category

The Power of the Welcome Letter

An astonishing 60% of online businesses are not in good practice of sending a welcome letter to each person that joins their email list. This is not effective emailing campaign manaement. Close to one third of businesses fail to send any kind of email to new members on their subscriber lists within the first thirty [...]

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Compelling Content For Email Newsletters

If you know anything about email marketing, then you have probably heard of the legendary Michael Katz. His email newsletter is used often as an example of captivating content. Michael Katz’s name often comes up several times in conversations when those on his subscriber lists receive a new issue of his email newsletter.
Almost 60% of [...]

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Gift Ideas for Last Minute Shoppers

Most online vendors have all received an email newsletter at one point or another about email marketing and shopping for last minute gift ideas. The authors of these email marketing newsletters are hoping that the vendors from which they buy their products will come up with some great ideas over the next week or so that they [...]

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