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Are you using a blog to communicate with your clients and prospects?

A blog is an easy way to post information to your site. You may want visitors to frequently return to your site to see information, events, news or you may have Google adsense running on your website. Regardless of the reason, it’s important to get people coming back to your site often and there are two great ways to do that:

1) post a blog and update it frequently so visitors come back to view the new content and

2) send out an email newsletter with that same content and links to your website in the newsletter.

By driving more traffic to your website you can also gather email addresses for your newsletter by posting a “Join Our Newsletter” link on your site. This is available from Readycampaigns.com and takes about 30 seconds to generate. This allows you to easily grow your mailing list and increase your pipeline.

Contact us on how you can add this feature to your site or contact a marketing consultant to discuss the benefits of a blog.

An astonishing 60% of online businesses are not in good practice of sending a welcome letter to each person that joins their email list. This is not effective emailing campaign manaement. Close to one third of businesses fail to send any kind of email to new members on their subscriber lists within the first thirty days.

In addition, 75% of businesses that collect information besides just email addresses when customers sign up for their opt in email service fail to use such information to customize and personalize their marketing emails and welcome letters. Just over 70% of businesses interviewed in a recent study said that they make an effort to send welcome letters to new customers to confirm registration.

Importance Of The Email Marketing Welcome Email

The welcome letter that you send to new subscribers on your business mailing list for your targeting email campaigns, may very well have a better chance of being read than any other marketing emails that you send. Studies indicate that welcome letters have a substantially higher opening rate than usual emails. Therefore, confirming that email advertising is one of the best forms of marketing as long as you do it correctly. [Read the rest of this entry...]

Imagine it is the first week in December, it is cold outside and the spirit of Christmas has begun to fill the air. You set down at your computer, armed with a hot mug of pumpkin-spiced coffee, and begin to open your email. You skim through a couple of forwarded jokes and a reminder to pick up your daughter at ballet. Finally, you open a holiday email marketing campaign for the local department store. The advertisement is offering a warm and cozy shopping experience.

Sales vs Email Marketing

The department store is inviting you to come in, bring your whole family, enjoy holiday music and treats as you stroll through the store fondling the latest designs from your favorite labels. Oh, yes, you must not forget to use the 25% off coupon that is included in the email marketing advertisement.

This place is doing more than giving holiday discounts, they are providing an entire holiday experience. With a little warmth and excitement, they are taking some of the stress and hostility from the usual holiday shopping experience and making shoppers what to get out to enjoy it.

The holiday season is so busy, you have a chance to attract people who are already in the mood to spend some money. However, the best thing about this great email marketing idea is that these targeting email campaigns do not have to be reserved for the holiday season. As a matter of fact, you can use this method throughout the year.

In addition, this email marketing strategy is not only a great idea for retailers. Caterers can hold a dessert-tasting event, artists can host an exhibit, designers can put on a fashion show and the list continues. Creating an experience is a perfect way to meet potential customers, get to know your existing customers and establish a presence in your community or on the Internet.

Learn more great ideas to make your marketing emails more effective by reading another great article from Ways To Get Noticed.