Commercial servers manage to achieve an average delivery rate just under 90%, with less than 10% rejected and less than 1% filtered. Permission-based email newsletters are only reaching their destination 75% of the time. Only 40% of email marketers are getting their messages to the people on their opt in email lists 90-100% of the [...]
The header is located at the top of your email message, where you put the address and subject heading. It seems simple; however, there are some things that you need to know to ensure that your email marketing newsletters are read.
When you address your email newsletters, avoid putting the names and email addresses from your [...]
It is becoming increasingly difficult to get your email newsletters and other email marketing materials to subscribers who request opt-in email. This is largely due to spam filtering. Incorrect classification by spam filters can affect your targeting email campaigns by up to thirty percent.
Always be sure to confirm with people on your email lists that [...]
