An astonishing 60% of online businesses are not in good practice of sending a welcome letter to each person that joins their email list. This is not effective emailing campaign manaement. Close to one third of businesses fail to send any kind of email to new members on their subscriber lists within the first thirty [...]
Imagine it is the first week in December, it is cold outside and the spirit of Christmas has begun to fill the air. You set down at your computer, armed with a hot mug of pumpkin-spiced coffee, and begin to open your email. You skim through a couple of forwarded jokes and a reminder to [...]
If you know anything about email marketing, then you have probably heard of the legendary Michael Katz. His email newsletter is used often as an example of captivating content. Michael Katz’s name often comes up several times in conversations when those on his subscriber lists receive a new issue of his email newsletter.
Almost 60% of [...]
