Commercial servers manage to achieve an average delivery rate just under 90%, with less than 10% rejected and less than 1% filtered. Permission-based email newsletters are only reaching their destination 75% of the time. Only 40% of email marketers are getting their messages to the people on their opt in email lists 90-100% of the [...]
Have you ever received an email from a nonprofit that you do not recognize and had to ask yourself, “How did I end up on this opt in email list”? If you are like the rest of the free country, you are not a huge fan of receiving email marketing articles for which you have [...]
The audience for your email marketing newsletter is made up of people who share an interest in you, your products and services, and your company. However, within the whole group, there are smaller groups of people with distinct and unique priorities. It is important to have an email marketing design that will appeal to every [...]
